Marketing Lessons from Émile Zola
An analysis of the case study of “The Ladies’ Paradise”, from the homonymous novel (published by Stereoma, translated by Iphigenia Boutouropoulou)
“Washing”: When Words Don’t Match Actions
False shine or genuine compass? Between appearance and consistency, social responsibility is going through an identity crisis.
FOMO: The Urge To Be Everywhere – All At Once!
Living at fast-forward speeds, we forget that we DON’T need – nor is it possible – to catch up with everything.
Digital Marketing: Busting 4 Common Myths
We’re debunking 4 prevalent digital marketing myths to expose a more profound truth about what truly drives results today.
Pet Power: When Animals Dominate Marketing
(Pets) animals have historically been widely used in advertising and social media, creating an emotional connection with consumers.
The Over-Digitalization Οf Daily Life
The increasing digitalization of everyday life is accompanied by numerous benefits, but also brings a range of challenges.
Mariusz Herma, Founder Of Beehype, Speaks Exclusively To The Astralón Times.
Mariusz Herma, founder of the music platform beehype, which brings artists from all over the world, speaks exclusively to The Astralón Times.
The Impact Of Social Media On Cultural Monuments
The Internet has changed how we visit and admire famous cultural monuments globally. But how crucial is social media’s impact on them nowadays?
Maria Papadima Ιn Α Ηighly Ιnteresting Conversation.
Maria Papadima, a translator and professor at National and Kapodistrian University of Athens in a highly interesting conversation about books, translation, education and travelling.
Digital Marketing KPIs and Metrics
In today’s world, KPIs and metrics are crucial for any business or organization.
