{"id":52317,"date":"2025-10-14T13:02:06","date_gmt":"2025-10-14T10:02:06","guid":{"rendered":"https:\/\/www.astralon.gr\/?p=52317\/"},"modified":"2026-07-07T16:58:51","modified_gmt":"2026-07-07T13:58:51","slug":"mathimata-marketing-apo-ton-emil-zola","status":"publish","type":"post","link":"https:\/\/www.astralon.gr\/el\/mathimata-marketing-apo-ton-emil-zola\/","title":{"rendered":"\u039c\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u0391\u03c0\u03cc \u03a4\u03bf\u03bd \u0395\u03bc\u03af\u03bb \u0396\u03bf\u03bb\u03ac"},"content":{"rendered":"<p><strong>\u039c\u03b9\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 &#8220;\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03c3\u03bf\u03c5 \u03c4\u03c9\u03bd \u039a\u03c5\u03c1\u03b9\u03ce\u03bd&#8221;, \u03b1\u03c0\u03cc \u03c4\u03bf \u03bf\u03bc\u03ce\u03bd\u03c5\u03bc\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf<\/strong> (<em>\u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03a3\u03c4\u03b5\u03c1\u03ad\u03c9\u03bc\u03b1, \u03c3\u03b5 \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7 \u0399\u03c6\u03b9\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1\u03c2 \u039c\u03c0\u03bf\u03c5\u03c4\u03bf\u03c5\u03c1\u03bf\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5<\/em>)<\/p>\n<p><span class=\"wpsdc-drop-cap\">\u039f<\/span><span style=\"font-weight: 400;\">\u03cc\u03c1\u03bf\u03c2 &#8220;\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba&#8221; \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c3\u03b5 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03bf\u03c5 Ford Foundation \u03c4\u03bf 1959, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03bf\u03b9 \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03ce\u03b4\u03b5\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ba\u03ac \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b5\u03c2 \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b1.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u039b\u03af\u03b3\u03b1 \u03ad\u03c1\u03b3\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03c1\u03c9\u03c4\u03bf\u03c0\u03bf\u03c1\u03af\u03b1 \u03c4\u03cc\u03c3\u03bf \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03ac \u03cc\u03c3\u03bf \u03c4\u03bf \u03bd\u03b1\u03c4\u03bf\u03c5\u03c1\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03bc\u03c5\u03b8\u03b9\u03c3\u03c4\u03cc\u03c1\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03b3\u03ac\u03bb\u03bb\u03bf\u03c5 \u0395\u03bc\u03af\u03bb \u0396\u03bf\u03bb\u03ac, &#8220;\u039f \u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03c3\u03bf\u03c2 \u03c4\u03c9\u03bd \u039a\u03c5\u03c1\u03b9\u03ce\u03bd&#8221;, \u03c0\u03bf\u03c5 \u03b3\u03c1\u03ac\u03c6\u03c4\u03b7\u03ba\u03b5 \u03c4\u03bf 1883. \u03a4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf, \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ae \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2 (case study) \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bf\u03bc\u03ce\u03bd\u03c5\u03bc\u03bf \u03c0\u03bf\u03bb\u03c5\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b1\u03bd\u03b1\u03bb\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae, \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2 \u03b1\u03c0\u03bf\u03b8\u03ae\u03ba\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03bf\u03cd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03ac\u03bb\u03bb\u03c9\u03bd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u038c\u03c0\u03c9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b5\u03c2 \u03b1\u03ba\u03b1\u03b4\u03b7\u03bc\u03b1\u03ca\u03ba\u03ad\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2, \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bb\u03bf\u03b3\u03bf\u03c4\u03b5\u03c7\u03bd\u03af\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03bd\u03bd\u03bf\u03b9\u03ce\u03bd. \u039f \u0396\u03bf\u03bb\u03ac, \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c4\u03ad\u03bb\u03b5\u03b9\u03bf case study, \u03ad\u03bd\u03b1 \u03c0\u03b1\u03ba\u03ad\u03c4\u03bf \u03c4\u03cc\u03c3\u03bf \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03b2\u03c1\u03bf\u03c7\u03b8\u03af\u03b6\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ae, \u03b1\u03c3\u03ba\u03b5\u03af \u03c0\u03af\u03b5\u03c3\u03b7 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ae \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b1\u03c6\u03ae\u03bd\u03b5\u03b9 \u03b1\u03c3\u03c5\u03b3\u03ba\u03af\u03bd\u03b7\u03c4\u03b7 \u03ba\u03b1\u03bc\u03af\u03b1 \u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u03a4\u03bf \u03ad\u03c1\u03b3\u03bf \u03c4\u03bf\u03c5 \u0395\u03bc\u03af\u03bb \u0396\u03bf\u03bb\u03ac \u03b4\u03b5\u03bd \u03b2\u03b1\u03c3\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03b5\u03bd\u03cc\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03b1\u03bd \u03ba\u03b1\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03a0\u03b5 (Jeanne Gaillard, \u03b5\u03c0\u03af\u03bc\u03b5\u03c4\u03c1\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf\u03c5). \u201c\u039f \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2 \u03c3\u03c5\u03c3\u03c3\u03c9\u03c1\u03b5\u03cd\u03b5\u03b9 \u03ba\u03bf\u03bb\u03bf\u03c3\u03c3\u03b9\u03b1\u03af\u03bf \u03cc\u03b3\u03ba\u03bf \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c0\u03bb\u03b1\u03bd\u03b9\u03ad\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c0\u03bf\u03bb\u03c5\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03c0\u03b9\u03c3\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03c4\u03bc\u03cc\u03c3\u03c6\u03b1\u03b9\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b4\u03cd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c0\u03bf\u03bb\u03b1\u03c5\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2\u201d (Christophe Chantery, \u03c0\u03c1\u03cc\u03bb\u03bf\u03b3\u03bf\u03c2 \u03b2\u03b9\u03b2\u03bb\u03af\u03bf\u03c5).<br \/>\n\u03a4\u03bf \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf \u03c6\u03b1\u03bd\u03c4\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b5\u03b3\u03c7\u03b5\u03af\u03c1\u03b7\u03bc\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03b5\u03af \u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03b9\u03ba\u03c1\u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c3\u03b1\u03b3\u03ae\u03bd\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd. <\/span><\/p>\n<p><strong>\u03a4\u03bf \u039c\u03b5\u03af\u03b3\u03bc\u03b1 \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba (Marketing Mix) \u03c3\u03b5 \u03a0\u03bb\u03ae\u03c1\u03b7 \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7<\/strong><br \/>\n<span style=\"font-weight: 400;\">\u03a3\u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03c5\u03b8\u03b9\u03c3\u03c4\u03bf\u03c1\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5 \u03b5\u03ba\u03c0\u03bb\u03b7\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c4\u03cc\u03c3\u03bf \u03c4\u03b1 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ac \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03c0\u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b1 &#8220;P&#8221; \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03ad\u03bd\u03b1\u03bd \u03b1\u03b9\u03ce\u03bd\u03b1 \u03c0\u03c1\u03b9\u03bd \u03c4\u03b7\u03bd \u03c0\u03bb\u03ae\u03c1\u03b7 \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b8\u03b9\u03ad\u03c1\u03c9\u03c3\u03b7. <\/span><\/p>\n<p><strong>\u0397 \u03a4\u03b9\u03bc\u03ae (Price)<\/strong><br \/>\n<span style=\"font-weight: 400;\"> \u039f \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7\u03c2 \u03c4\u03bf\u03c5 &#8220;\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03c3\u03bf\u03c5&#8221;, \u03ba\u03cd\u03c1\u03b9\u03bf\u03c2 \u039f\u03ba\u03c4\u03ac\u03b2 \u039c\u03bf\u03c5\u03c1\u03ad, \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03bf\u03bb\u03bf\u03b3\u03b9\u03b1\u03ba\u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae. \u03a6\u03c1\u03bf\u03bd\u03c4\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c5\u03c6\u03b1\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b5\u03c2 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03b5\u03c5\u03c0\u03ce\u03bb\u03b7\u03c4\u03b1 \u03b5\u03af\u03b4\u03b7 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ae \u03c4\u03b9\u03bc\u03ae. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03c9\u03bd &#8220;\u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03c1\u03ac\u03c7\u03c4\u03b7&#8221; \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03b4\u03ad\u03bb\u03b5\u03b1\u03c1 \u03c0\u03bf\u03c5 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b9\u03c3\u03c3\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c5\u03bd\u03bf\u03b5\u03af \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03c4\u03b1 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03be\u03b5\u03c0\u03bf\u03c5\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 (bazaar) \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b1\u03ba\u03b1\u03c4\u03b1\u03bc\u03ac\u03c7\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03ba\u03b5\u03c1\u03b4\u03ae \u03b1\u03c6\u03bf\u03cd &#8220;\u03be\u03c5\u03c0\u03bd\u03bf\u03cd\u03bd \u03c4\u03bf \u03ba\u03c5\u03bd\u03b7\u03b3\u03b5\u03c4\u03b9\u03ba\u03cc \u03ad\u03bd\u03c3\u03c4\u03b9\u03ba\u03c4\u03bf&#8221; \u03c4\u03c9\u03bd \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03ce\u03bd, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf \u03c4\u03b6\u03af\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03b8\u03ae\u03ba\u03b7\u03c2. <\/span><\/p>\n<p><strong>\u03a4\u03bf \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd (Product)<\/strong><br \/>\n<span style=\"font-weight: 400;\"> \u039e\u03b5\u03ba\u03b9\u03bd\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c5\u03c6\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03af\u03b4\u03b7 \u03c1\u03b1\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2, \u03bf \u03ba\u03cd\u03c1\u03b9\u03bf\u03c2 \u039c\u03bf\u03c5\u03c1\u03ad \u03b4\u03b9\u03b5\u03c5\u03c1\u03cd\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ca\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03b3\u03ba\u03ac\u03bc\u03b1, \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 &#8220;one-stop shop&#8221; \u03c4\u03b7\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2. \u03a3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac, \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b1 \u03c1\u03bf\u03cd\u03c7\u03b1, \u03c7\u03b1\u03bb\u03b9\u03ac, \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03ac, \u03b1\u03be\u03b5\u03c3\u03bf\u03c5\u03ac\u03c1 \u03ba\u03b1\u03b9 \u03b5\u03af\u03b4\u03b7 \u03c3\u03c0\u03b9\u03c4\u03b9\u03bf\u03cd. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b7 \u03c0\u03bf\u03b9\u03ba\u03af\u03bb\u03c9\u03bd \u03b1\u03b3\u03b1\u03b8\u03ce\u03bd \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03c3\u03c4\u03ad\u03b3\u03b7 \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ac, \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b1\u03b3\u03b1\u03b6\u03b9\u03ac \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u03c2 \u03c0\u03b1\u03c1\u03c9\u03c7\u03b7\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03c3\u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf \u039c\u03bf\u03c5\u03c1\u03ad \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c4\u03bf &#8220;\u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd&#8221; \u03c4\u03b7\u03c2 \u03bc\u03ad\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b9\u03c3\u03c3\u03b1\u03c2. <\/span><\/p>\n<p><strong>\u0397 \u03a4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u0394\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae (Place)<\/strong><br \/>\n<span style=\"font-weight: 400;\"> \u039f &#8220;\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03c3\u03bf\u03c2 \u03c4\u03c9\u03bd \u039a\u03c5\u03c1\u03b9\u03ce\u03bd&#8221; \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b7\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c3\u03c4\u03bf \u03ba\u03ad\u03bd\u03c4\u03c1\u03bf \u03c4\u03bf\u03c5 \u03a0\u03b1\u03c1\u03b9\u03c3\u03b9\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03b4\u03b7\u03c6\u03ac\u03b3\u03b1, \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b3\u03b5\u03b9\u03c4\u03bf\u03bd\u03b9\u03ba\u03ac \u03ba\u03c4\u03af\u03c1\u03b9\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03bf\u03b9\u03ba\u03bf\u03b4\u03bf\u03bc\u03b9\u03ba\u03cc \u03c4\u03b5\u03c4\u03c1\u03ac\u03b3\u03c9\u03bd\u03bf. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03bf \u039c\u03bf\u03c5\u03c1\u03ad \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03c9\u03c4\u03bf\u03c0\u03bf\u03c1\u03b9\u03b1\u03ba\u03ae, \u03c0\u03bf\u03bb\u03c5\u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ba\u03ae (omnichannel) \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03b4\u03b9&#8217; \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2 (direct mail order). \u039f \u03cc\u03b3\u03ba\u03bf\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c2 \u03c0\u03bf\u03c5, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03b6\u03cd\u03b3\u03b9\u03b6\u03b1\u03bd \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd, \u03c6\u03c4\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 100 \u03bb\u03af\u03b2\u03c1\u03b5\u03c2 (\u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 50 \u03ba\u03b9\u03bb\u03ac) \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b7\u03bc\u03ad\u03c1\u03b1. <\/span><\/p>\n<p><strong>\u0397 \u03a0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 (Promotion)<\/strong><br \/>\n<span style=\"font-weight: 400;\"> \u03a4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03b5\u03b3\u03c7\u03b5\u03b9\u03c1\u03af\u03b4\u03b9\u03bf \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd. \u039f \u039c\u03bf\u03c5\u03c1\u03ad \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf \u03bc\u03ad\u03c3\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae:<br \/>\n<span style=\"text-decoration: underline;\">\u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7<\/span>: \u039e\u03bf\u03b4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03c0\u03bf\u03c3\u03ac \u03b3\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03a4\u03cd\u03c0\u03bf \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b1\u03c6\u03af\u03c3\u03b5\u03c2.<br \/>\n<span style=\"text-decoration: underline;\">&#8220;\u039a\u03b9\u03bd\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7&#8221; (Motion Advertisement)<\/span>: \u03a4\u03b1 \u03bf\u03c7\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2 \u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ad\u03c2, \u03b5\u03bd\u03ce \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03b5\u03c2 \u03bc\u03c0\u03b1\u03bb\u03cc\u03bd\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac, \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c4\u03b1 \u03c3\u03b5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03bf\u03cd\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ad\u03c2.<br \/>\n<span style=\"text-decoration: underline;\">\u03a0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/span>: \u039a\u03b1\u03bb\u03ac\u03b8\u03b9\u03b1 \u03bc\u03b5 \u03c0\u03ac\u03bc\u03c6\u03b8\u03b7\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03af\u03c3\u03bf\u03b4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03bb\u03ae\u03b8\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2. \u03a4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03ba\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cc\u03b3\u03bf\u03c5\u03c2, \u03c3\u03c5\u03c7\u03bd\u03ac \u03bc\u03b5 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c5\u03c6\u03b1\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd, \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b4\u03ce\u03c1\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03bb\u03bf\u03c5\u03bb\u03bf\u03cd\u03b4\u03b9\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03ba\u03c5\u03c1\u03af\u03b5\u03c2 \u03ae \u03b3\u03bb\u03c5\u03ba\u03ac \u03c3\u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac. \u0395\u03b9\u03c3\u03ac\u03b3\u03b5\u03b9, \u03b5\u03c0\u03af\u03c3\u03b7\u03c2, \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c7\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media4.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExeWh3c3NqYXY2bzJ0bzVmbnc0aGoyeHA3Mmx5emtkeWE2ZnU0YzBmYSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/tSl3QGAEaQMbhY6kfN\/giphy.gif\" width=\"467\" height=\"288\" \/><\/p>\n<p><strong>\u03a4\u03b1 \u0395\u03c0\u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b1 &#8220;P&#8221;: \u0386\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03a6\u03c5\u03c3\u03b9\u03ba\u03ac \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1<\/strong><br \/>\n<span style=\"font-weight: 400;\"> \u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 4 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ac P, \u03bf \u0396\u03bf\u03bb\u03ac \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03ce\u03c1\u03bf\u03c5, \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2.<\/span><\/p>\n<p><strong>\u039f\u03b9 \u0386\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 (People): \u0397 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u0391\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf\u03c5 \u0394\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03bf\u03cd \u03c9\u03c2 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/strong><br \/>\n<span style=\"font-weight: 400;\"> \u039f \u039c\u03bf\u03c5\u03c1\u03ad \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03cc\u03c4\u03b9 &#8220;\u03ad\u03bd\u03b1\u03c2 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c5\u03c0\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03c2 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7&#8221;. \u0397 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5:<br \/>\n<span style=\"text-decoration: underline;\">\u0391\u03c5\u03c3\u03c4\u03b7\u03c1\u03ae \u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae<\/span>: \u039f\u03b9 \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 &#8220;\u03bc\u03b9\u03b1 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b7 \u03ba\u03b1\u03b9 \u03bb\u03b5\u03c0\u03c4\u03ae \u03c4\u03ad\u03c7\u03bd\u03b7&#8221;. \u0391\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b5\u03c5\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1, \u03b7 \u03b7\u03c1\u03b5\u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03bf\u03bc\u03bf\u03bd\u03ae.<br \/>\n<span style=\"text-decoration: underline;\"> \u03a3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u0395\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7<\/span>: \u0394\u03b9\u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b2\u03c1\u03b1\u03b4\u03b9\u03bd\u03ac \u03c3\u03b5\u03bc\u03b9\u03bd\u03ac\u03c1\u03b9\u03b1 \u03be\u03ad\u03bd\u03c9\u03bd \u03b3\u03bb\u03c9\u03c3\u03c3\u03ce\u03bd (\u0391\u03b3\u03b3\u03bb\u03b9\u03ba\u03ac, \u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03b9\u03ba\u03ac), \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc.<br \/>\n<span style=\"text-decoration: underline;\"> \u0395\u03c5\u03b7\u03bc\u03b5\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u039a\u03af\u03bd\u03b7\u03c4\u03c1\u03b1<\/span>: \u03a0\u03b1\u03c1\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b9\u03b1\u03c4\u03c1\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03b8\u03b1\u03bb\u03c8\u03b7, \u03b2\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c8\u03c5\u03c7\u03b1\u03b3\u03c9\u03b3\u03af\u03b1\u03c2, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bc\u03b5\u03af\u03b2\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03c1\u03bf\u03b1\u03b3\u03c9\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03c0\u03bb\u03b1\u03c3\u03b9\u03b1\u03c3\u03bc\u03cc \u03bc\u03b9\u03c3\u03b8\u03ce\u03bd.<\/span><\/p>\n<p><strong>\u03a6\u03c5\u03c3\u03b9\u03ba\u03ac \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 (Physical Evidence): \u0397 \u03a7\u03b5\u03b9\u03c1\u03b1\u03b3\u03ce\u03b3\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03a7\u03ce\u03c1\u03bf\u03c5<\/strong><br \/>\n<span style=\"font-weight: 400;\"> \u0397 \u03b1\u03c4\u03bc\u03cc\u03c3\u03c6\u03b1\u03b9\u03c1\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf &#8220;\u03c7\u03b5\u03b9\u03c1\u03b1\u03b3\u03ce\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2&#8221; (market manipulation). \u039a\u03ac\u03b8\u03b5 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03bc\u03bf\u03bd\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd:<br \/>\n<span style=\"text-decoration: underline;\">\u0391\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u0394\u03b9\u03b1\u03ba\u03cc\u03c3\u03bc\u03b7\u03c3\u03b7<\/span>: \u0397 \u03bc\u03bd\u03b7\u03bc\u03b5\u03b9\u03ce\u03b4\u03b7\u03c2 \u03c0\u03c1\u03cc\u03c3\u03bf\u03c8\u03b7, \u03c4\u03b1 \u03c0\u03bf\u03bb\u03c5\u03c4\u03b5\u03bb\u03ae \u03c5\u03bb\u03b9\u03ba\u03ac (\u03bc\u03ac\u03c1\u03bc\u03b1\u03c1\u03bf, \u03bc\u03c9\u03c3\u03b1\u03ca\u03ba\u03ac), \u03bf \u03ac\u03c0\u03bb\u03b5\u03c4\u03bf\u03c2 \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2, \u03bf\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf\u03b9 \u03ba\u03b1\u03b8\u03c1\u03ad\u03c6\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03b5\u03c1\u03af\u03c4\u03b5\u03c7\u03bd\u03b7 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03ad\u03bd\u03b1 \u03c0\u03b1\u03bb\u03ac\u03c4\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2.<br \/>\n<span style=\"text-decoration: underline;\"> \u0395\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u0392\u03b9\u03c4\u03c1\u03af\u03bd\u03b5\u03c2<\/span>: \u039f \u039c\u03bf\u03c5\u03c1\u03ad \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03c9\u03c4\u03bf\u03c0\u03cc\u03c1\u03bf\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03ba\u03cc\u03c3\u03bc\u03b7\u03c3\u03b7 \u03b2\u03b9\u03c4\u03c1\u03b9\u03bd\u03ce\u03bd, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 (\u03c0.\u03c7. \u03ad\u03bd\u03b1\u03bd \u03bf\u03c5\u03c1\u03b1\u03bd\u03cc \u03b1\u03c0\u03cc \u03bf\u03bc\u03c0\u03c1\u03ad\u03bb\u03b5\u03c2) \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03ba\u03c5\u03c1\u03af\u03b1\u03c1\u03c7\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c7\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03ad\u03c3\u03b5\u03b9 \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03bf \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf.<br \/>\n<span style=\"text-decoration: underline;\"> \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u0394\u03b9\u03ac\u03c4\u03b1\u03be\u03b7 \u03a7\u03ce\u03c1\u03bf\u03c5<\/span>: \u039f \u039c\u03bf\u03c5\u03c1\u03ad \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03b5\u03b9 \u03b7 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b9\u03c3\u03c3\u03b1 \u03bd\u03b1 &#8220;\u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9&#8221; \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1. \u03a4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af \u03c3\u03c5\u03bd\u03b1\u03c6\u03ae \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03b1\u03c0\u03bf\u03bc\u03b1\u03ba\u03c1\u03c5\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1, \u03b1\u03bd\u03b1\u03b3\u03ba\u03ac\u03b6\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c4\u03b7\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c7\u03af\u03c3\u03b5\u03b9 \u03cc\u03bb\u03bf \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf, \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c1\u03bc\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2 \u03be\u03b5\u03ba\u03bf\u03cd\u03c1\u03b1\u03c3\u03b7\u03c2, \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03bc\u03bf\u03bd\u03ae \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03ac\u03c2 \u03c4\u03b7\u03c2.<\/span><\/p>\n<p><strong>\u03a4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7: \u0397 \u03a8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03a0\u03b1\u03c1\u03b9\u03b6\u03b9\u03ac\u03bd\u03b1\u03c2 \u03c4\u03bf\u03c5 1880<\/strong><br \/>\n<span style=\"font-weight: 400;\"> \u039f\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03b2\u03b9\u03b2\u03bb\u03af\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b1 \u03c4\u03b7\u03bd \u03c4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u039f \u0396\u03bf\u03bb\u03ac \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03b9\u03c2 \u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03a0\u03b1\u03c1\u03b9\u03c3\u03b9\u03bf\u03cd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ac \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b2\u03b1\u03b8\u03b9\u03ac \u03c8\u03c5\u03c7\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03c3\u03ba\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03ac \u03c0\u03bf\u03c1\u03c4\u03c1\u03ad\u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd:<br \/>\n<span style=\"text-decoration: underline;\">\u0397 \u03a0\u03b1\u03b8\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03c4\u03c1\u03b9\u03b1<\/span>: \u0391\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b1\u03c0\u03cc \u03bc\u03b1\u03bd\u03af\u03b1, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9.<br \/>\n<span style=\"text-decoration: underline;\"> \u0397 \u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u039d\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03ac<\/span>: \u039a\u03c5\u03bd\u03b7\u03b3\u03ac \u03bc\u03b5\u03b8\u03bf\u03b4\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03ae\u03c3\u03b5\u03b9 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1.<br \/>\n<span style=\"text-decoration: underline;\"> \u0397 &#8220;Window Shopper&#8221;<\/span>: \u03a0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ce\u03c1\u03b5\u03c2, \u03b1\u03c0\u03bf\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03b8\u03ad\u03b1\u03bc\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9.<br \/>\n<span style=\"text-decoration: underline;\"> \u0397 \u03a6\u03b9\u03bb\u03ac\u03c1\u03b3\u03c5\u03c1\u03b7<\/span>: \u039d\u03b9\u03ce\u03b8\u03b5\u03b9 \u03bc\u03bd\u03b7\u03c3\u03b9\u03ba\u03b1\u03ba\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9.<br \/>\n\u039f \u039c\u03bf\u03c5\u03c1\u03ad \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c0\u03b9\u03c4\u03b5\u03bb\u03b5\u03af\u03bf \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bf\u03cd\u03bd \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bd \u03c4\u03cc\u03c3\u03bf \u03c4\u03b7 \u03b3\u03ba\u03ac\u03bc\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03b7\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03ba\u03bc\u03b5\u03c4\u03b1\u03bb\u03bb\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03be\u03b5\u03c4\u03c5\u03bb\u03af\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03b7<strong> \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 <\/strong>\u03c4\u03bf\u03c5<strong> \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5<\/strong>, \u03bf\u03b9<strong> \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 <\/strong>\u03c4\u03bf\u03c5<strong> \u03bc\u03bf\u03bd\u03bf\u03c0\u03c9\u03bb\u03af\u03bf\u03c5<\/strong>, \u03c4\u03b1 <strong>\u03b1\u03bd\u03c4\u03b9\u03ba\u03c1\u03bf\u03c5\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1<\/strong> \u03c4\u03c9\u03bd<strong> \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03bf\u03c2<\/strong> \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 <strong>\u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2<\/strong>, \u03c0\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03b1\u03b3\u03ac\u03c0\u03b7\u03c2 \u03c4\u03bf\u03c5 \u039c\u03bf\u03c5\u03c1\u03ad \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b8\u03b1\u03c5\u03bc\u03b1\u03c3\u03c4\u03ae\u03c2 \u039d\u03c4\u03b5\u03bd\u03af\u03b6.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u03a0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b9, \u03bf\u00a0<strong>&#8220;\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03c3\u03bf\u03c2 \u03c4\u03c9\u03bd \u039a\u03c5\u03c1\u03b9\u03ce\u03bd&#8221; \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03b5\u03c1\u03b8\u03b5\u03af \u03b1\u03ba\u03ad\u03c1\u03b1\u03b9\u03b1 \u03c3\u03c4\u03bf \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1<\/strong>, \u03bd\u03b1 \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03c9\u03b8\u03b5\u03af \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03ad\u03bd\u03c4\u03c1\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b5 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03c3\u03b5 \u03c4\u03bf 1880, \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03bf\u03bd\u03ac\u03c7\u03b1 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ac\u03ba\u03b9\u03b1 \u03ba\u03bf\u03cd\u03c1\u03b9\u03b5\u03c1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u0397 <strong>\u03b4\u03b9\u03bf\u03c1\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03ad\u03bd\u03b1<\/strong> \u03b1\u03c5\u03c4\u03bf\u03cd \u03c4\u03bf\u03c5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03ae\u03c1\u03be\u03b5 \u03c3\u03c4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c4\u03b7\u03c2 \u03b6\u03c9\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c6\u03c4\u03c9\u03c7\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03ad\u03bc, \u03c5\u03c0\u03ad\u03c1\u03bc\u03b1\u03c7\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ba\u03b1\u03b9\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c6\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b6\u03c9\u03ae\u03c2 \u03c4\u03c9\u03bd \u03c6\u03c4\u03c9\u03c7\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b8\u03c9\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd, <strong>\u03c0\u03b1\u03c1\u03b1\u03b4\u03af\u03b4\u03b5\u03b9 \u03bc\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1<\/strong> \u03ba\u03b1\u03c0\u03b9\u03c4\u03b1\u03bb\u03b9\u03c3\u03bc\u03bf\u03cd, \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 management \u03c0\u03bf\u03c5 \u03b5\u03c5\u03bb\u03cc\u03b3\u03c9\u03c2 \u03bc\u03b1\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c1\u03c9\u03c4\u03b9\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c6\u03c5\u03bb\u03bb\u03bf\u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b7\u03bd \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03bc\u03b5 \u03b8\u03b1\u03c5\u03bc\u03b1\u03c3\u03bc\u03cc.<\/span><\/p>\n<p><em> Kulcs\u00e1r, E. and Negru\u015fa, A.-L. (2024) \u2018Enhancing the teaching practice of marketing concepts with literature usage \u2014 the case of \u00e9mile Zola\u2019s novel \/ Culture and Education<\/em><strong><em><a href=\"https:\/\/www.astralon.gr\/\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9050\" src=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2017\/05\/astralon-icon.svg\" alt=\"astralon-icon-logo\" width=\"25\" height=\"26\" \/><\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039c\u03b9\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 &#8216;\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03c3\u03bf\u03c5 \u03c4\u03c9\u03bd \u039a\u03c5\u03c1\u03b9\u03c9\u03bd&#8217;, \u03b1\u03c0\u03cc \u03c4\u03bf \u03bf\u03bc\u03ce\u03bd\u03c5\u03bc\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf (\u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03a3\u03c4\u03b5\u03c1\u03ad\u03c9\u03bc\u03b1, \u03c3\u03b5 \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7 \u0399\u03c6\u03b9\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1\u03c2 \u039c\u03c0\u03bf\u03c5\u03c4\u03bf\u03c5\u03c1\u03bf\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5)<\/p>\n","protected":false},"author":3,"featured_media":52320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[262,264,265],"class_list":["post-52317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-el","tag-marketing","tag-264","tag-emile-zola"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts\/52317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/comments?post=52317"}],"version-history":[{"count":14,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts\/52317\/revisions"}],"predecessor-version":[{"id":59381,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts\/52317\/revisions\/59381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/media\/52320"}],"wp:attachment":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/media?parent=52317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/categories?post=52317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/tags?post=52317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}