{"id":49776,"date":"2025-07-10T15:01:37","date_gmt":"2025-07-10T12:01:37","guid":{"rendered":"https:\/\/www.astralon.gr\/?p=49776\/"},"modified":"2025-07-11T14:04:32","modified_gmt":"2025-07-11T11:04:32","slug":"digital-marketing-busting-4-common-myths","status":"publish","type":"post","link":"https:\/\/www.astralon.gr\/el\/digital-marketing-busting-4-common-myths\/","title":{"rendered":"\u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba: \u0391\u03c0\u03bf\u03b4\u03bf\u03bc\u03ce\u03bd\u03c4\u03b1\u03c2 4 \u0394\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u039c\u03cd\u03b8\u03bf\u03c5\u03c2"},"content":{"rendered":"<p><strong>\u039a\u03b1\u03c4\u03b1\u03c1\u03c1\u03af\u03c0\u03c4\u03bf\u03c5\u03bc\u03b5 4 \u03b4\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03bc\u03cd\u03b8\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c4\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1.<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00a0\u201cIt was a rainy night. It was the myth of a rainy night.\u201d\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u2015 Jack Kerouac, On The Road<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"wpsdc-drop-cap\">\u038c<\/span><span style=\"font-weight: 400;\">\u03c0\u03c9\u03c2 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03bb\u03ac\u03b4\u03bf, \u03ad\u03c4\u03c3\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc marketing \u03b5\u03c0\u03b9\u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03bc\u03cd\u03b8\u03bf\u03b9, \u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03ac\u03bd\u03c9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1, \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bb\u03b7\u03b8\u03b5\u03af\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03af\u03b6\u03bf\u03c5\u03bd.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03ac\u03c1\u03b8\u03c1\u03bf, \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03ad\u03c4\u03c3\u03b9 \u2018\u03ba\u03b1\u03c4\u03b1\u03c1\u03c1\u03af\u03c0\u03c4\u03bf\u03c5\u03bc\u03b5\u2019 3+1 \u03bc\u03cd\u03b8\u03bf\u03c5\u03c2, \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03b1\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u039c\u03cd\u03b8\u03bf\u03c2 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf 1:<\/b><b><br \/>\n<\/b><b>\u03a4\u03bf email marketing \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03be\u03b5\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u0391\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf 1:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u03a4\u03bf email marketing \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 ROI (Return On Investment) \u03b1\u03c0\u03cc \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 digital marketing. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03ac\u03bc\u03b5\u03c3\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03ae \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03cd\u03b5\u03b9 \u03bd\u03ad\u03b1 \u03bc\u03b1\u03c2.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Statista (2023) o \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd email \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03c4\u03b1 4,37 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c4\u03bf 2023 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03c3\u03c4\u03b1 4,89 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03ad\u03c9\u03c2 \u03c4\u03bf 2027.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u0395\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2, \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c3\u03c0\u03bf\u03c5\u03b4\u03b1\u03af\u03bf \u03bc\u03ad\u03c3\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b5\u03bd\u03ce \u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae email marketing, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b7 first-party data. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b7 \u03c4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 (segmentation), \u03c4\u03b7\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 (personalization) \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 (automations) \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf email marketing \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u039c\u03cd\u03b8\u03bf\u03c2 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf 2:<\/b><b><br \/>\n<\/b><b>\u03a4\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u0391\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf 2:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u0395\u03c0\u03b9\u03ba\u03c1\u03b1\u03c4\u03b5\u03af \u03b7 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c0\u03c9\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03b6\u03ae\u03bc\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03be\u03b1\u03c6\u03ac\u03bd\u03b9\u03c3\u03ae \u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u0397 \u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c7\u03bf\u03bb\u03af\u03c9\u03bd (\u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03b2\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ae spam) \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03bf\u03c1\u03b3\u03af\u03c3\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03bf\u03bd \u03b4\u03c5\u03c3\u03b1\u03c1\u03b5\u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0397 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03b5\u03af \u03c3\u03b5 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03bb\u03ac\u03b8\u03bf\u03c5\u03c2, \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b1\u03ba\u03bf\u03cd\u03b5\u03b9, \u03bd\u03bf\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b8\u03c5\u03bc\u03b7 \u03bd\u03b1 \u03bb\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03cc\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2. \u0395\u03be\u03ac\u03bb\u03bb\u03bf\u03c5, \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03bc\u03b5 100% \u03c4\u03ad\u03bb\u03b5\u03b9\u03b5\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c8\u03b5\u03cd\u03c4\u03b9\u03ba\u03bf, \u03c3\u03c9\u03c3\u03c4\u03ac;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media4.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExYzM0Mml5MWRrbTR5ZXVmNHQ5eXBybGxkczRvZWU4czV6Ymd0Zm1tbCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/NDtizUq0aaG6k\/giphy.gif\" \/><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u039c\u03cd\u03b8\u03bf\u03c2 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf 3:<\/b><b><br \/>\n<\/b><b>\u0397 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u0391\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf 3:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u03a3\u03c5\u03c7\u03bd\u03ac \u03c3\u03c5\u03b3\u03c7\u03ad\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03bd\u03ce \u03b5\u03c0\u03b9\u03ba\u03c1\u03b1\u03c4\u03b5\u03af \u03b7 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c0\u03c9\u03c2 \u00ab\u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1\u00bb \u03c3\u03c4\u03bf digital marketing, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 stories, \u03c4\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03b1\u03c3\u03b9\u03b1\u03ba\u03ac \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b3\u03b9\u03b1 likes, \u03ae \u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 blog post \u03cc\u03c0\u03bf\u03c4\u03b5 \u03b2\u03c1\u03b5\u03b8\u03b5\u03af \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u2014 \u03c4\u03cc\u03c4\u03b5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03bf\u03c1\u03c6\u03ae marketing. \u03a3\u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03af\u03b1, \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03c4\u03bf marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bb\u03af\u03c3\u03c4\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c4\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2, \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a4\u03bf marketing \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03bd \u03ad\u03bd\u03b1 \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c7\u03ac\u03c1\u03c4\u03b7. \u039c\u03c0\u03bf\u03c1\u03b5\u03af, \u03ba\u03b1\u03c4\u03ac \u03c4\u03cd\u03c7\u03b7, \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03c4\u03ac \u03c0\u03ac\u03c3\u03b1 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b8\u03b1 \u03b2\u03c1\u03b5\u03b8\u03bf\u03cd\u03bc\u03b5 \u03ba\u03ac\u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03bf\u03cd, \u03b5\u03c6\u03cc\u03c3\u03bf\u03bd \u03b4\u03b5\u03bd \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae, \u03c3\u03c0\u03b1\u03c4\u03b1\u03bb\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c7\u03c1\u03cc\u03bd\u03bf, \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03ac. \u0397 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u03a3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7 \u03c0\u03cc\u03c1\u03c9\u03bd, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bc\u03b5 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03ae \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03b1\u03c6\u03ae \u03c3\u03c4\u03cc\u03c7\u03bf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u0391\u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03b5\u03c6\u03cc\u03c3\u03bf\u03bd \u03c4\u03bf brand \u03bc\u03b9\u03bb\u03ac\u03b5\u03b9 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u00ab\u03c6\u03c9\u03bd\u03ae\u00bb \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03bc\u03c0\u03b5\u03c1\u03b4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u0388\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b1 likes \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 followers (vanity metrics), \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bc\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 (business metrics).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u03a7\u03b1\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c4\u03b5\u03bb\u03b5\u03af\u03b5\u03c2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u039c\u03cd\u03b8\u03bf\u03c2 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf 4:<\/b><\/p>\n<p><b>\u03a4\u03bf B2B Marketing \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf LinkedIn, \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Youtube \u03ae \u03c4\u03bf Instagram.<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u0391\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf 4:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 (B2B) \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5\u03c2 \u2014\u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7, \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2, decision-makers\u2014 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c4\u03bf\u03c5 LinkedIn. \u0398\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Facebook, \u03c4\u03bf Instagram \u03ae \u03c4\u03bf YouTube \u03c9\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac B2C (Business-to-Consumer) \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03c7\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u0397 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 decision-makers \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b1\u03c0&#8217; \u03cc\u03bb\u03b1 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9. \u0394\u03b5\u03bd \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03b5\u03ba\u03c4\u03cc\u03c2 LinkedIn. \u0397 \u03bb\u03cd\u03c3\u03b7 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf (context) \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u03a4\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> &#8211; <strong>YouTube \u03b3\u03b9\u03b1 \u0388\u03c1\u03b5\u03c5\u03bd\u03b1:<\/strong> \u03a4\u03bf 70% \u03c4\u03c9\u03bd B2B \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c4\u03bf\u03c5\u03c2. \u03a4\u03bf YouTube \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 2\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd reviews, tutorials \u03ba\u03b1\u03b9 case studies. (Google, 2024)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> &#8211; <strong>Facebook \u03b3\u03b9\u03b1 \u0395\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7:<\/strong> To 54% \u03c4\u03c9\u03bd B2B marketers \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c4\u03bf Facebook \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 Statista (2023), \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 3 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf Facebook \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03c9\u03c2, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03c9\u03bd \u03c3\u03c4\u03b5\u03bb\u03b5\u03c7\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c4\u03bf \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03c3\u03b5 \u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 (groups) \u03ae \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> &#8211; <strong>\u0397\u03bb\u03b9\u03ba\u03b9\u03b1\u03ba\u03ae \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1:<\/strong> To 47% \u03c4\u03c9\u03bd Millennials (\u03bc\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ac \u03c0\u03bf\u03c5 \u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03b1\u03c4\u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac) \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 B2B \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd. \u0391\u03c5\u03c4\u03ae \u03b7 \u03b3\u03b5\u03bd\u03b9\u03ac \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03b3\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1. (Forrester, 2024)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media0.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExN3preHA0NnJkOGNhbTA1bXE0NGR6Mnc0YWxtZjh6YXA1bmEwdjNpeiZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/NORFfJzhC6iPe\/giphy.gif\" width=\"350\" height=\"700\"\/><\/p>\n<p>\u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03bc\u03cd\u03b8\u03c9\u03bd \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03c1\u03ad\u03c7\u03bf\u03c5\u03c3\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd marketing: \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03b3\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03bc\u03cd\u03b8\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7, \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc 3 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03bb\u03ae \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c4\u03c9\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03bc\u03b9\u03b1<strong>\u03c2 \u03c3\u03c5\u03bd\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2<\/strong>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0391\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ba\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd <strong>\u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7<\/strong> \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0391\u03c0\u03cc \u03c4\u03bf\u03bd \u03bc\u03bf\u03bd\u03cc\u03bb\u03bf\u03b3\u03bf \u03c4\u03b7\u03c2 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf\u03bd <strong>\u03b1\u03bc\u03c6\u03af\u03b4\u03c1\u03bf\u03bc\u03bf \u03b4\u03b9\u03ac\u03bb\u03bf\u03b3\u03bf<\/strong> \u03c0\u03bf\u03c5 \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u03a3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9, \u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c3\u03c4\u03b7\u03bd \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc\u03c8\u03b5\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03b7 <strong>\u03b4\u03b9\u03b1\u03c1\u03ba\u03ae \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7\u03c2 \u03b4\u03b9\u03bf\u03c1\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2, \u03c4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03bb\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u03b7 <strong>\u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c1\u03c9\u03c4\u03ac \u03c4\u03bf \u03b3\u03b9\u03b1\u03c4\u03af \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 \u03b4\u03c1\u03ac\u03c3\u03b7.<\/strong> \ud83d\ude09<\/span><\/p>\n<p><strong><em><a href=\"https:\/\/www.astralon.gr\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9050\" src=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2017\/05\/astralon-icon.svg\" alt=\"astralon-icon-logo\" width=\"25\" height=\"26\" \/><\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039a\u03b1\u03c4\u03b1\u03c1\u03c1\u03af\u03c0\u03c4\u03bf\u03c5\u03bc\u03b5 4 \u03b4\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03bc\u03cd\u03b8\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c4\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1.<\/p>\n","protected":false},"author":3,"featured_media":49817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[169,256,257],"class_list":["post-49776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-el","tag-digital-marketing-el","tag-myths","tag-truths"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts\/49776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/comments?post=49776"}],"version-history":[{"count":7,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts\/49776\/revisions"}],"predecessor-version":[{"id":49813,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts\/49776\/revisions\/49813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/media\/49817"}],"wp:attachment":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/media?parent=49776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/categories?post=49776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/tags?post=49776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}