{"id":12135,"date":"2021-03-10T17:26:22","date_gmt":"2021-03-10T14:26:22","guid":{"rendered":"https:\/\/www.astralon.gr\/?p=12135\/"},"modified":"2021-04-19T17:03:25","modified_gmt":"2021-04-19T14:03:25","slug":"capturing-the-attention-of-modern-consumer","status":"publish","type":"post","link":"https:\/\/www.astralon.gr\/el\/capturing-the-attention-of-modern-consumer\/","title":{"rendered":"\u039a\u03c1\u03b1\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03a4\u03b7\u03bd \u03a0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03a4\u03bf\u03c5 \u03a3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae"},"content":{"rendered":"<p class=\"p1\"><b>\u039f\u03b9 \u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03bf\u03b8\u03cc\u03bd\u03b7 \u03bc\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c4\u03b5\u03c2, 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\u03a0\u03b1\u03c1\u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac, \u03c0\u03cc\u03c3\u03b5\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2 \u03b5\u03af\u03b4\u03b1\u03c4\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd \u03ba\u03c4\u03ae\u03bc\u03b1 \u03c3\u03b1\u03c2;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12080\" src=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-attention-span.jpg\" alt=\"Astralon-attention-span\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-attention-span.jpg 1200w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-attention-span-300x200.jpg 300w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-attention-span-768x512.jpg 768w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-attention-span-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>\u0394\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03a3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b7\u03c2<\/strong><\/p>\n<p>\u0398\u03ad\u03c4\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03cc \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03ae \u03bc\u03af\u03b1\u03c2 marketer \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03b9\u03c7\u03bc\u03b1\u03bb\u03c9\u03c4\u03af\u03b6\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03b4\u03b9\u03b5\u03b9\u03c3\u03b4\u03c5\u03c4\u03b9\u03ba\u03bf\u03cd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bc\u03b5\u03c4\u03ac \u03b8\u03b1 \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b4\u03ad\u03ba\u03c4\u03b7 \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae. \u039a\u03b1\u03b9 \u03b7 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03bc\u03b1\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03bc\u03af\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03be\u03ae\u03c7\u03b8\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 Nielsen \u03ba\u03b1\u03b9 Taboola, <a href=\"https:\/\/www.socialmediatoday.com\/news\/new-study-seeks-to-determine-when-consumers-are-most-open-to-ctas-and-ads-i\/565890\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u03c2 \u03bc\u03b1\u03c2 \u03ad\u03c0\u03b5\u03c3\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 12 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1 \u03c4\u03bf 2000, \u03c3\u03c4\u03b1 \u03bc\u03cc\u03bb\u03b9\u03c2 8 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1 \u03c4\u03bf 2018<\/a>, \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03ba\u03b5\u03bd\u03c4\u03c1\u03af\u03b6\u03b5\u03b9, \u03c0\u03b5\u03c1\u03bd\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03ce\u03c1\u03b5\u03c2 \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 brainstorming. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03bc\u03af\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Hubspot \u03c4\u03bf 2016, \u03c4\u03bf 91% \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd 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\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 Google \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03bc\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03c0\u03bb\u03bf\u03ba\u03ac\u03c1\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03c6\u03b1\u03b9\u03c1\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03b3\u03b9\u03b1\u03c4\u03af \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p><strong>\u0394\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03ad\u03c1\u03b8\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b7 \u03bc\u03ad\u03c1\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03be\u03b1\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd<\/strong><\/p>\n<p>\u039c\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b1\u03b9\u03c3\u03b9\u03cc\u03b4\u03bf\u03be\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd, \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03b1\u03bc\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 key points 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\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c3\u03b1\u03c2. \u03a4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2, \u201c\u03c0\u03ce\u03c2 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c3\u03ba\u03b5\u03bb\u03bf\u03cd\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9. <a href=\"https:\/\/www.semrush.com\/blog\/attention-span-seo-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03af \u03b5\u03af\u03bd\u03b1\u03b9 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\u03bc\u03ad\u03c3\u03bf\u03c5. \u03a3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bb\u03cc\u03b3\u03c9\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b1\u03bd\u03b5\u03b2\u03b1\u03af\u03bd\u03b5\u03b9. \u03a0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03b7 <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-long-should-videos-be-on-instagram-twitter-facebook-youtube?__hstc=17615462.b78e99e5717247f1dc3d3f38906b78a4.1610548657706.1610548657706.1610548657706.1&amp;__hssc=17615462.2.1610548657707&amp;__hsfp=3423578681\" target=\"_blank\" rel=\"noopener noreferrer\">Hubspot<\/a> \u03ba\u03b1\u03b9 \u03c0\u03ac\u03bb\u03b9 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1, \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf Instagram \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 30 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1, \u03b3\u03b9\u03b1 \u03c4\u03bf Facebook \u03c4\u03b1 60, \u03b3\u03b9\u03b1 \u03c4\u03bf YouTube maximum \u03c4\u03b1 2 \u03bb\u03b5\u03c0\u03c4\u03ac. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03b7 \u03b7\u03bc\u03ad\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03ce\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bb\u03ad\u03c2 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bf\u03b9 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 LinkedIn \u201c\u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03bf\u03c5\u03bd\u201d \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ad\u03c2, \u03ba\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c1\u03b3\u03ac\u03c3\u03b9\u03bc\u03b5\u03c2 \u03ce\u03c1\u03b5\u03c2. \u039a\u03b1\u03b9 \u03c4\u03ad\u03bb\u03bf\u03c2, \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c3\u03c4\u03bf \u03bd\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b6\u03c9\u03ae\u03c2 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c3\u03bf:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072 alignnone\" src=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-the-attention-infographic-01-1.jpg\" alt=\"Astralon-the attention infographic-01\" width=\"350\" height=\"350\" srcset=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-the-attention-infographic-01-1.jpg 1080w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-the-attention-infographic-01-1-150x150.jpg 150w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-the-attention-infographic-01-1-300x300.jpg 300w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-the-attention-infographic-01-1-768x768.jpg 768w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-the-attention-infographic-01-1-1024x1024.jpg 1024w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-the-attention-infographic-01-1-120x120.jpg 120w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-the-attention-infographic-01-1-660x660.jpg 660w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2021\/02\/Astralon-the-attention-infographic-01-1-100x100.jpg 100w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p><span style=\"color: #ff0000\"><i class=\"fa fa-chevron-right \" ><\/i>\u00a0<\/span><span class=\"s1\">\u03a3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae<br \/>\n\u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03b9\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03b7\u03b8\u03b5\u03af \u03c0\u03c9\u03c2 \u03c3\u03c4\u03bf Facebook, <a href=\"https:\/\/muckrack.com\/blog\/2020\/07\/14\/how-declining-attention-spans-impact-your-social-media\" target=\"_blank\" rel=\"noopener noreferrer\">\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 desktop \u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03c6\u03b9\u03b5\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd 2,5 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2, \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03bc\u03cc\u03bd\u03bf 1,7 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1, 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\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ba\u03bb\u03ad\u03b2\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c1\u03b4\u03b9\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03c5\u03b1\u03bb\u03ac \u03bc\u03b1\u03c2, \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03ac\u03c2 \u03bc\u03b1\u03c2 \u03c0\u03b9\u03c3\u03c4\u03bf\u03cd\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03ae\u03c6\u03b1\u03bd\u03bf\u03c5\u03c2 marketers!<\/p>\n<p>\u03a5\u0393: \u03a4\u03ce\u03c1\u03b1, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5\u00a0\u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5, \u03b4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf icon \u03c4\u03bf\u03c5 Spotify \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03c4\u03cc\u03c3\u03bf \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf!<\/p>\n<p><strong><a href=\"https:\/\/www.astralon.gr\/el\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9050\" src=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2017\/05\/astralon-icon.svg\" alt=\"astralon-icon-logo\" width=\"25\" height=\"26\" \/><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039f\u03b9 \u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03bf\u03b8\u03cc\u03bd\u03b7 \u03bc\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c4\u03b5\u03c2, \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03bd \u03b5\u03ba\u03b5\u03af\u03bd\u03b5\u03c2 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\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd;<\/p>\n","protected":false},"author":3,"featured_media":12061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[48,164,165],"class_list":["post-12135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-el","tag-social-media-el","tag-attention-span","tag-consumer"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts\/12135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/comments?post=12135"}],"version-history":[{"count":8,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts\/12135\/revisions"}],"predecessor-version":[{"id":12148,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts\/12135\/revisions\/12148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/media\/12061"}],"wp:attachment":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/media?parent=12135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/categories?post=12135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/tags?post=12135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}