{"id":11748,"date":"2019-11-25T18:09:39","date_gmt":"2019-11-25T15:09:39","guid":{"rendered":"https:\/\/www.astralon.gr\/?p=11748\/"},"modified":"2020-09-09T17:55:49","modified_gmt":"2020-09-09T14:55:49","slug":"emerging-trends-in-retail","status":"publish","type":"post","link":"https:\/\/www.astralon.gr\/el\/emerging-trends-in-retail\/","title":{"rendered":"\u0391\u03bd\u03b1\u03b4\u03c5\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03a4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03a3\u03c4\u03bf \u039b\u03b9\u03b1\u03bd\u03b9\u03ba\u03cc \u0395\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf"},"content":{"rendered":"<p class=\"p1\"><span style=\"font-size: 18px\"><b> \u03a4\u03bf report \u03c4\u03b7\u03c2 Microsoft \u03c4\u03bf\u03c5 2019 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03b5\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03b5\u03ba\u03b5\u03af\u03bd\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03b4\u03c5\u03bd\u03b1\u03bc\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bc\u03c0\u03cc\u03c1\u03bf\u03c5\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/b><\/span><\/p>\n<p><span class=\"wpsdc-drop-cap\">\u038c<\/span>\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03c4\u03bf\u03c5 report, \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 15 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03c4\u03bf \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b5\u03af \u03bc\u03af\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03c4\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7. \u03a4\u03bf internet \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03c4\u03b5\u03bb\u03b5\u03af\u03c9\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2, \u03b5\u03bd\u03ce \u03b7 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c2 \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03af\u03b1\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03b1\u03ba\u03c1\u03bf\u03b4\u03ac\u03c7\u03c4\u03c5\u03bb\u03ac \u03c4\u03bf\u03c5\u03c2, \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03b7\u03c0\u03bf\u03c4\u03b5 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03cc\u03c0\u03bf\u03c5 \u03ba\u03b9 \u03b1\u03bd \u03b1\u03c5\u03c4\u03bf\u03af \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9.<br \/>\n\u0395\u03bd\u03ce \u03bf\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 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\u03b1\u03bd\u03b1\u03b4\u03c5\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c3\u03c4\u03b1 \u03c7\u03ad\u03c1\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b5\u03bc\u03c0\u03cc\u03c1\u03c9\u03bd, \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae.<\/p>\n<p>\u0394\u03b5\u03af\u03c4\u03b5 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03ad\u03c3\u03c0\u03b1\u03c3\u03b1\u03bd \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03bc\u03b1\u03c2.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11170\" src=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-2-1.jpg\" alt=\"astralon-news-microsoft-retail-trends-2\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-2-1.jpg 1200w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-2-1-300x200.jpg 300w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-2-1-768x512.jpg 768w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-2-1-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>\u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1<\/strong><\/p>\n<p><em><span style=\"font-weight: 400\">\u039f\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03cc \u03b8\u03ad\u03c3\u03b7 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03bf\u03cd\u03bd \u03c5\u03c0\u03ad\u03c1\u03bf\u03c7\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2<br \/>\n<\/span><\/em><br \/>\n<span style=\"color: #00c8ff\"><i class=\"fa fa-chevron-right \" ><\/i><\/span> \u0397 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd<\/p>\n<p class=\"p1\"><span class=\"s1\">\u03a4\u03bf \u03bd\u03b1 \u03b4\u03b7\u03bb\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03c9\u03c2 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ad\u03c2. \u0397 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03c0\u03b9\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03be\u03b5\u03ba\u03bb\u03b5\u03b9\u03b4\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c0\u03ae\u03c7\u03b7. \u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03b2\u03c1\u03b9\u03c3\u03ba\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c3\u03c4\u03b1\u03cd\u03c1\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03c9\u03bd \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1\u03c2 \u03bd\u03ad\u03b1\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ac\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03c3\u03b5\u03b9 \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c3\u03c4\u03bf \u03c0\u03bb\u03b5\u03c5\u03c1\u03cc \u03c4\u03bf\u03c5\u03c2.<\/span><\/p>\n<p><span style=\"color: #00c8ff\"><i class=\"fa fa-chevron-right \" ><\/i><\/span> \u0397 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03c9\u03bd Millennials<\/p>\n<p class=\"p1\"><span class=\"s1\">\u039f \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c4\u03c9\u03bd Millennials \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9. \u0394\u03b5\u03bd \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ac: \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2, \u03ba\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03bf\u03c1\u03c6\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03be\u03c5\u03c0\u03bd\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 (\u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03ac\u03c4\u03c9\u03bd). \u0395\u03b2\u03b4\u03bf\u03bc\u03ae\u03bd\u03c4\u03b1 \u03c4\u03c1\u03af\u03b1 \u03c4\u03bf\u03b9\u03c2 \u03b5\u03ba\u03b1\u03c4\u03cc \u03c4\u03c9\u03bd Millennials \u03b4\u03b5\u03bd \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03bf\u03cd\u03bd \u03c4\u03bf \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf budget \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c6\u03b5\u03b9\u03b4\u03c9\u03bb\u03bf\u03af. \u0397 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b1\u03c5\u03c4\u03ae \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c0\u03b9\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03ad\u03c0\u03b1\u03b9\u03be\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd on-demand \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd, \u03c4\u03c9\u03bd sharing marketplaces \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd consignment stores.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #00c8ff\"><i class=\"fa fa-chevron-right \" ><\/i><\/span> \u0397 GenZ \u03b1\u03c3\u03ba\u03b5\u03af \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae<\/p>\n<p class=\"p1\"><span class=\"s1\">\u0395\u03bd\u03ce \u03bf\u03b9 Millennials \u03ae\u03c4\u03b1\u03bd \u03bf\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03c0\u03c1\u03c9\u03c4\u03bf\u03c0\u03cc\u03c1\u03bf\u03b9, \u03b2\u03bf\u03b7\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03ba\u03ac\u03c4\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf, \u03b7 Gen Z \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ac \u03bc\u03b5\u03b3\u03b1\u03bb\u03c9\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b6\u03ae\u03c3\u03b5\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b1\u03bd\u03c4\u03b1\u03c7\u03bf\u03cd \u03c0\u03b1\u03c1\u03cc\u03bd \u03af\u03bd\u03c4\u03b5\u03c1\u03bd\u03b5\u03c4. \u039c\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf 2020, \u03b7 Gen Z \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c4\u03c1\u03af\u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ac \u03c3\u03c4\u03b9\u03c2 \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03a0\u03bf\u03bb\u03b9\u03c4\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03c3\u03c5\u03c3\u03c3\u03c9\u03c1\u03b5\u03cd\u03c3\u03b5\u03b9 \u03bc\u03af\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf 70% \u03c4\u03c9\u03bd \u03b3\u03bf\u03bd\u03b9\u03ce\u03bd \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03c9\u03c2 \u03c4\u03b1 Gen Z \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b1 \u03c1\u03bf\u03cd\u03c7\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1. \u0388\u03bd\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf: \u0397 Gen Z \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #00c8ff\"><i class=\"fa fa-chevron-right \" ><\/i><\/span> \u0397 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b1 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2<\/p>\n<p class=\"p1\"><span class=\"s1\">\u0391\u03c0\u03cc \u03c4\u03bf e-commerce \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf checkout \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc, \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u039f\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd 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To online shopping \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03b4\u03c1\u03cc\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c4\u03c1\u03b1\u03b2\u03ae\u03be\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03bf\u03b9 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 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\u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b9\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2. \u0391\u03bd\u03b1\u03c4\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 smartphone, \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 tablet \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1, \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf 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\u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0391\u03bd\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2, mobile \u2013 first \u03ba\u03b1\u03b9\u00a0\u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11169\" src=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-4.jpg\" alt=\"astralon-news-microsoft-retail-trends\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-4.jpg 1200w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-4-300x200.jpg 300w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-4-768x512.jpg 768w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-4-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>\u03a4\u03bf \u03bc\u03b1\u03b3\u03b1\u03b6\u03af \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd<\/strong><\/p>\n<p><em><span style=\"font-weight: 400\">\u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03cc\u03c0\u03bf\u03c5 \u03ba\u03b9 \u03b1\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9<\/span><\/em><\/p>\n<p class=\"p2\"><span style=\"color: #ff0000\"><i class=\"fa fa-chevron-right \" ><\/i>\u00a0<\/span><span class=\"s1\">\u03a4\u03bf A-commerce (anywhere- \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd) \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03bd\u03ad\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u0397 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c6\u03ac\u03c3\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03ba\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2, \u03cc\u03c0\u03bf\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03cc\u03c0\u03bf\u03c5 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03b9 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd. \u0391\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd Social, \u03cc\u03c0\u03c9\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c3\u03c4\u03bf Instagram, \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf v-commerce \u03bc\u03b5 \u03c4\u03b7\u03bd Alexa, \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03c9\u03b8\u03bf\u03cd\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b1 site \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bc\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03ba\u03ac\u03b8\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1.<br \/>\n<\/span><\/p>\n<p class=\"p2\"><span style=\"color: #ff0000\"><i class=\"fa fa-chevron-right \" ><\/i>\u00a0<\/span><span class=\"s1\"> \u039f\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 Social Media \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u0397 \u03b4\u03b7\u03bc\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd social media \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9. \u0395\u03bd\u03ce \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03c9\u03bd social media \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7 \u03ae \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7, \u03bc\u03cc\u03bd\u03bf \u03c4\u03ce\u03c1\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1. \u0395\u03ac\u03bd \u03bf\u03b9 social media \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03bc\u03b1\u03ba\u03c1\u03cd\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03ac \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03bc\u03b5 \u03bc\u03af\u03b1 \u03c0\u03b9\u03bf \u03bf\u03bc\u03b1\u03bb\u03ae \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c8\u03ac\u03be\u03b9\u03bc\u03bf \u03c3\u03c4\u03b7\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c4\u03c9\u03bd social media \u03b8\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03cc\u03b8\u03c5\u03bc\u03b1 \u03ba\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 in-app \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2.<br \/>\n<\/span><\/p>\n<p class=\"p2\"><span style=\"color: #ff0000\"><i class=\"fa fa-chevron-right \" ><\/i>\u00a0<\/span><span class=\"s1\">\u03a4\u03bf voice-first conversational commerce \u03b1\u03ba\u03bf\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u0388\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b5\u03c6\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03bf 2019, \u03cc\u03c4\u03b9 \u03c4\u03bf 20% \u03c4\u03c9\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03b1 smartphone \u03b8\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd VPAs (\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03af \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03bf\u03af \u03b2\u03bf\u03b7\u03b8\u03bf\u03af) \u2013 \u03cc\u03c0\u03c9\u03c2 \u03b7 Cortana \u03c4\u03b7\u03c2 Microsoft, \u03b7 Siri \u03c4\u03b7\u03c2 Apple, \u03b7 Alexa \u03c4\u03b7\u03c2 Amazon, \u03ba\u03b1\u03b9 \u03c4\u03bf Google Assistant. \u0395\u03bd\u03ce \u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03c9\u03bd VPAs \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b5\u03ba\u03ba\u03bf\u03bb\u03b1\u03c0\u03c4\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bc\u03af\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03bd\u03ad\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03bf\u03c0\u03bf\u03af\u03b1\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2.<br \/>\n<\/span><\/p>\n<p class=\"p2\"><span style=\"color: #ff0000\"><i class=\"fa fa-chevron-right \" ><\/i>\u00a0<\/span><span class=\"s1\">\u03a4\u03b1 chatbots \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b4\u03ce \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u03a4\u03b1 brand \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b1\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd chatbots \u2013 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03bf\u03bc\u03bf\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u2013 \u03c9\u03c2 \u03b5\u03ba\u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf\u03b9 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03af \u03b5\u03ba\u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf\u03b9. \u039f\u03b9 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03c1\u03af\u03b5\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03c9\u03bd bot \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9.<br \/>\n<\/span><\/p>\n<p class=\"p2\"><span style=\"color: #ff0000\"><i class=\"fa fa-chevron-right \" ><\/i>\u00a0<\/span><span class=\"s1\">\u039f\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ce\u03bd \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ce\u03bd \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u0397 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ce\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd mobile wallets \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac. \u0388\u03bd\u03b1\u03c2 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03c0\u03cc \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03b1\u03b5\u03c1\u03bf\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b1 mobile wallets \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03b5\u03b9\u03c3\u03b9\u03c4\u03b7\u03c1\u03af\u03c9\u03bd. \u038c\u03c3\u03bf \u03b7 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf, \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c0\u03c9\u03c2 \u03c4\u03b1 mobile wallets \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd.<br \/>\n<\/span><\/p>\n<p><strong>\u03a3\u03cd\u03bd\u03bf\u03c8\u03b7<\/strong><br \/>\n\u039c\u03af\u03b1 \u03c0\u03bb\u03b7\u03bc\u03bc\u03c5\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac \u03c9\u03b8\u03b5\u03af \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bc\u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c4\u03c9\u03bd social media, \u03c4\u03b1 chatbots, \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03c2, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03ba\u03b9 \u03b1\u03bd \u03b1\u03c5\u03c4\u03bf\u03af \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11171\" src=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-5.jpg\" alt=\"astralon-news-microsoft-retail-trends\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-5.jpg 1200w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-5-300x200.jpg 300w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-5-768x512.jpg 768w, https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2019\/11\/astralon-news-microsoft-retail-trends-5-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>\u039f\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03bd\u03ad\u03bf\u03c5\u03c2 \u03ba\u03b9\u03bd\u03b4\u03cd\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong><\/p>\n<p><em>\u0397 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03c1\u03bf\u03c7\u03bf\u03c0\u03ad\u03b4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2<\/em><\/p>\n<p><span style=\"color: #00c8ff\"><i class=\"fa fa-chevron-right \" ><\/i><\/span> \u039f\u03b9 \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1<\/p>\n<p class=\"p1\"><span class=\"s1\">\u03a4\u03bf\u03c5\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c5\u03c2 18 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03bc\u03af\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b1\u03c0\u03cc \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03c4\u03b1\u03c7\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03c3\u03c4\u03b5\u03af. \u0391\u03c0\u03cc \u03c4\u03bf\u03bd GDPR (\u0393\u03b5\u03bd\u03b9\u03ba\u03cc \u039a\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03cc \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd) \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03c6\u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03b1\u03c3\u03c6\u03b1\u03bb\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03c4\u03c9\u03bd \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u03b9\u03bd\u03c4\u03b5\u03c1\u03bd\u03b5\u03c4\u03b9\u03ba\u03ae \u03bf\u03c5\u03b4\u03b5\u03c4\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b1 brand \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03bc\u03af\u03b1 \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03af\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03c5\u03c7\u03af\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd. \u0391\u03c5\u03c4\u03bf\u03af \u03bf\u03b9 \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03b5\u03cd\u03c1\u03bf\u03c2 \u03ba\u03bb\u03ac\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #00c8ff\"><i class=\"fa fa-chevron-right \" ><\/i><\/span> O GDPR \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b4\u03ce<\/p>\n<p class=\"p1\"><span class=\"s1\">\u03a3\u03c4\u03b9\u03c2 25 \u039c\u03b1\u0390\u03bf\u03c5 \u03c4\u03bf\u03c5 2018 \u03c8\u03b7\u03c6\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03af\u03b8\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ad\u03bd\u03b1\u03c2 \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc\u03c2 \u03bd\u03cc\u03bc\u03bf\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2, \u03b8\u03ad\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03c3\u03c4\u03ac\u03bd\u03c4\u03b1\u03c1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03b1\u03b9\u03ce\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b8\u03ae\u03ba\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03ac \u03c4\u03bf\u03c5\u03c2. \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03bf \u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03c9\u03bd \u03b9\u03b4\u03b9\u03c9\u03c4\u03ce\u03bd. \u0398\u03ad\u03c4\u03b5\u03b9 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03ad\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03bd\u03ce \u03c3\u03ad\u03b2\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ae \u03b8\u03ad\u03bb\u03b7\u03c3\u03b7 \u2013 \u03b5\u03af\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ae \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf \u03c0\u03bf\u03cd \u03b8\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c4\u03b1\u03bb\u03bf\u03cd\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b5\u03af\u03c4\u03b5 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03ae \u03b8\u03b1 \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #00c8ff\"><i class=\"fa fa-chevron-right \" ><\/i><\/span> \u0397 \u03c0\u03bf\u03bb\u03c5\u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae<\/p>\n<p class=\"p1\"><span class=\"s1\">\u0394\u03cd\u03bf \u03bd\u03ad\u03b5\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b5\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03c4\u03b1 \u03ba\u03b1\u03b8\u03ae\u03ba\u03bf\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c9\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03bf\u03cd. \u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03cd\u03bf \u03c0\u03b9\u03bf \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03cc\u03bc\u03bf\u03c1\u03c6\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ad\u03c2, \u03ba\u03b1\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae\u03c2 \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03b7 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c0\u03c1\u03cc\u03b3\u03bf\u03bd\u03bf\u03af \u03c4\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03b7 Millennial \u03ba\u03b1\u03b9 \u03b7 Gen Z. \u03a3\u03c5\u03b3\u03ba\u03c1\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03c2 Baby Boomers \u03ba\u03b1\u03b9 Gen X, \u03bf\u03b9 Millennials \u03ba\u03b1\u03b9 \u03bf\u03b9 Gen Zers \u03c0\u03b1\u03c1\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #00c8ff\"><i class=\"fa fa-chevron-right \" ><\/i><\/span> \u0397 \u03ac\u03bd\u03bf\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b1\u03bd\u03ae\u03c3\u03c5\u03c7\u03bf\u03c5 \u03c0\u03bf\u03bb\u03af\u03c4\u03b7<\/p>\n<p class=\"p1\"><span class=\"s1\">\u03a4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bd\u03c4\u03cc\u03c1\u03bf\u03c2 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u0395\u03c5\u03b8\u03cd\u03bd\u03b7 (CSR), \u03b1\u03bd \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b5\u03c2, \u03c4\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c5\u03c0\u03b5\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c4\u03c9\u03bd \u03bf\u03c6\u03b5\u03bb\u03ce\u03bd. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03cc\u03c3\u03bf \u03bf\u03b9 Millennials \u03ba\u03b9 \u03bf\u03b9 Gen Zers \u03b1\u03c0\u03bf\u03ba\u03c4\u03bf\u03cd\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae, \u03c4\u03cc\u03c3\u03bf \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03c9\u03b8\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bc\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1. \u0395\u03bd\u03ce \u03c4\u03bf 86% \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bd\u03b9\u03ce\u03b8\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b8\u03b1 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1, \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03c5\u03c4\u03cc \u03c3\u03c4\u03bf\u03c5\u03c2 Gen Z \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf 94%. \u03a4\u03b1 brand \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2, \u03b7\u03b8\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b9\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ac\u03c2 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #00c8ff\"><i class=\"fa fa-chevron-right \" ><\/i><\/span> \u039f\u03b9 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03bb\u03bf\u03b7\u03b3\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ac \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd<\/p>\n<p class=\"p1\"><span class=\"s1\">\u0395\u03bd\u03ce \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03ac\u03c1\u03b5\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03af\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03c9\u03bd \u03c3\u03c7\u03ad\u03c3\u03b5\u03c9\u03bd, \u03bc\u03b1\u03b6\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03c4\u03b1 social media \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03ca\u03ba\u03bf\u03c4\u03ac\u03b6 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03bd\u03b1 \u03b5\u03b9\u03c3\u03ad\u03bb\u03b8\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03c4\u03b5 \u03c4\u03bf \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03b5\u03af\u03c4\u03b5 \u03cc\u03c7\u03b9. \u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd \u03ae\u03c4\u03b1\u03bd \u03c3\u03c0\u03ac\u03bd\u03b9\u03bf \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03ac \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2. \u03a0\u03b1\u03c1\u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03c9\u03bd \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ce\u03bd, \u03c4\u03b7\u03bd \u03ac\u03bd\u03bf\u03b4\u03bf \u03c4\u03c9\u03bd social media, \u03ba\u03b1\u03b9 \u03bc\u03af\u03b1 \u03c1\u03b1\u03b3\u03b4\u03b1\u03af\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03bf \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b1\u03c0\u03bf\u03ba\u03c4\u03bf\u03cd\u03bd \u03c6\u03c9\u03bd\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03cc\u03c4\u03b1\u03bd \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c0\u03c9\u03c2 \u03bc\u03af\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03c6\u03b5\u03c1\u03b8\u03b5\u03af \u03bb\u03ac\u03b8\u03bf\u03c2, \u03b1\u03c0\u03b1\u03b9\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 brand \u03bd\u03b1 \u03c0\u03ac\u03c1\u03bf\u03c5\u03bd \u03b8\u03ad\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1. \u03a3\u03b5 \u03bc\u03af\u03b1 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 Sprout Social, \u03c4\u03bf 66% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bd\u03b9\u03ce\u03b8\u03bf\u03c5\u03bd \u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b1 brand \u03bd\u03b1 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03c9\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ac \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1.<br \/>\n<\/span><\/p>\n<p><strong>\u03a3\u03cd\u03bd\u03bf\u03c8\u03b7<\/strong><br \/>\n\u039f\u03b9 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ad\u03bd\u03b1 \u03ba\u03b9\u03bd\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03c3\u03c4\u03cc\u03c7\u03bf. \u039c\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bd\u03ad\u03b1 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac \u03ad\u03c7\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03bc\u03af\u03b1 \u03bd\u03ad\u03b1 \u03bb\u03af\u03c3\u03c4\u03b1 \u03b1\u03c0\u03cc \u03ba\u03b9\u03bd\u03b4\u03cd\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1, \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd.<\/p>\n<p class=\"p2\"><span style=\"color: #808080;font-size: 14px\">\u03a0\u03b7\u03b3\u03ae: Microsoft<\/span><\/p>\n<p><a href=\"https:\/\/www.astralon.gr\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9050\" src=\"https:\/\/www.astralon.gr\/astralon-dev\/wp-content\/uploads\/2017\/05\/astralon-icon.svg\" alt=\"astralon-icon-logo\" width=\"25\" height=\"26\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf report \u03c4\u03b7\u03c2 Microsoft \u03c4\u03bf\u03c5 2019 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03b5\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03b5\u03ba\u03b5\u03af\u03bd\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03b4\u03c5\u03bd\u03b1\u03bc\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bc\u03c0\u03cc\u03c1\u03bf\u03c5\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p>\n","protected":false},"author":3,"featured_media":11167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[42,50],"class_list":["post-11748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-el","tag-trends-el","tag-e-commerce-el"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts\/11748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/comments?post=11748"}],"version-history":[{"count":6,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts\/11748\/revisions"}],"predecessor-version":[{"id":11771,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/posts\/11748\/revisions\/11771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/media\/11167"}],"wp:attachment":[{"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/media?parent=11748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/categories?post=11748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.astralon.gr\/el\/wp-json\/wp\/v2\/tags?post=11748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}