What teens (13-17) find cool in the US and which are the Top Coolest Brands for them.

Cool is an indication of what people pay attention to, what gets them excited, and can often act as a manifestation of their hope and dreams.

For Generation Z, what’s cool is also a representation of their values, their expectations of themselves, their peers, and the brands they hold in the highest regard.

Teens feel something is cool if it’s unique, impressive, interesting, amazing or awesome. Something becomes “cool” when it brings joy or happiness or is unique enough to stand out from everything.


Social Media

Snapchat, and Instagram are the coolest platforms. Facebook is still a daily habit for most teens for consumption and stalking, but they rarely post and it’s not seen as cool.



Brand Coolness By Aided Awareness

1,100 teens were asked to rank 122 brands based on how cool they are. Here’s what they said:



The Top 10 Coolest Brands

01. YouTube
02. Netflix
03. Google
04. Xbox
05. Oreo
06. Gorpo
07. Playstation
08. Doritos
09. Nike
10. Chrome

Shoes, Genuine Celebrities, Playlists & Real-Time Media Among The Must Things That Define Cool



Source: Google